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Madeline as Mickey Mouse, Halloween 1964

50 Plus Prime gives baby boomers, the now graying members of the once take it to the streets brigade, a multi-media experience to meet their specific needs and interests. It also connects boomers to services for their parents.

50 Plus Prime television focuses on topics, issues and resources of benefit to baby boomers. From business to finance and health to technology, our broadcast, cable and online reports connect baby boomers with information, resources and ideas to help them make informed decisions and live happier, healthier lives.

50 Plus Prime online is a space where baby boomers share their life stories, photographs, and poetry. It's a space they use to connect with services, products and resources, re-connect with old friends and make new ones, as they reach out to baby boomers in communities across the country.

Maria Madeline Project, Inc., is our corporate name. The company is named for my mother and grandmother. The following four stories will give you a glimpse of how compassion guided these women in living their lives. We hope to bring the same depth of compassion to our work in supporting baby boomers, and keep alive the notion that together we still can make the world a better place.

                                              Tony Fama
                                              President & Founder
                                              Maria Madeline Project, Inc.

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Magic. She was magic. And although she performed the same routine everyday, her audience always went away happy. I know because I was the audience.

The magic started early in the morning. That's when "nanny" let herself into our apartment in the Bronx. Now, there's something you'll need to understand before we can go any further. We're Italian. The translation for Grandma in Italian is "nona." I can't tell you how I got nanny out of nona. But it stuck. Nanny was my grandmother, my mom's mom. Her name was Madeline Gallicchio.  

OK, so nanny was my wake up call. I'd hear nanny turn the key in the door lock and I'd jump out of bed! The magic had begun. Nanny usually had fresh jelly donuts or Kaiser rolls with her. At 3-years-old, it was like Christmas morning every morning. I'd sit on nanny's lap and eat my jelly donut. Nanny would sip some coffee and thumb through the morning newspaper. I knew what was coming. With each turned page, we got closer to my favorite part. It was a little comic strip. A cartoon character shared a bit of advice on living well. Nanny would read this to me. In simple terms, she'd explain what a 3-year-old could take from this little bit of wisdom. Then a hug and kiss and off to work at the butcher shop she went. But, nanny would be back!

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