February 10, 2012
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Alzheimer's/Dementia Article

HBO TO AIR ALZHEIMER'S PROJECT

In Alzheimer's/Dementia, baby boomers learn of specialized services for family members living with Alzheimer's Disease.

Lisa Ewald<BR><FONT size=1>Alzheimer's Assn. <BR>Greater Michigan Chapter</FONT> <BR>
Lisa Ewald
Alzheimer's Assn.
Greater Michigan Chapter



(50PlusPrime) SOUTHFIELD, MICHIGAN --

"The Alzheimer's Project" is a multi-platform HBO event airing May 10-12, featuring a four-part documentary series, 17 short supplemental films, a companion book, a Web site and a nationwide community-based grassroots outreach campaign.

HBO will use all of its platforms, including the HBO main service, multiplex channels, HBO On Demand, HBO Podcasts, hbo.com, HBO Channel on YouTube and DVD sales to support the project.

The first of the four documentaries in "The Alzheimer's Project" is "The Memory Loss Tapes," which provides an up-close and personal look at seven individuals living with Alzheimer's, each in an advancing state of dementia across the full spectrum of the progression of the disease.

"Momentum In Science, Part 1" and "Momentum In Science, Part 2" is a state-of-the-science report that takes viewers inside the laboratories and clinics of 24 leading scientists and physicians, revealing some of the most cutting-edge research advances.

"'Grandpa, Do You Know Who I Am?' With Maria Shriver" captures what it means to be a child or grandchild of a person with Alzheimer's, while "Caregivers" highlights the sacrifices and successes of people who experience their loved ones' gradual descent into dementia.

Air Dates
Sunday, May 10, 9 p.m. Eastern
"The Memory Loss Tapes"

Monday, May 11, at 7:30 p.m. and 8 p.m. Eastern
"Grandpa, Do You Know Who I Am? With Maria Shriver" (kids film) and "Momentum in Science, Part 1"

Tuesday, May 12, at 7 p.m. and 8 p.m. Eastern
"Caregivers" and "Momentum in Science, Part 2"

 


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