Called 50 Plus Prime, the new brand takes the place of the company's former ExperienceSeniorPower (ESP) brand.

50 Plus Prime gives baby boomers a multi-media experience to meet their specific needs and interests. It also connects boomers to services for their parents.

50 Plus Prime television focuses on topics, issues and resources of benefit to baby boomers. From business to finance and health to technology, 50 Plus Prime broadcast, cable and online reports connect baby boomers with information, resources and ideas to help them make informed decisions and live happier, healthier lives.

50 Plus Prime online is a space where baby boomers share their life stories, photographs, and poetry. It's a space they use to connect with services, products and resources, re-connect with old friends and make new ones, as they reach out to baby boomers in communities across the country.

ExperienceSeniorPower (ESP), formerly the name of the company's online community, remains MMPs most visible and critically-acclaimed product --- a book and software package designed for grandkids to teach their grandparents to use computers.