PETA's commitment to animal rights will expand to Prime Living, 50PlusPrime's articles center about boomer lifestyles, resources and services. PETAPrime.org bloggers will be regular contributors to Prime Living, publishing articles on the interrelationship between the humane treatment of animals, healthy eating and a clean environment.

“We are very excited about our new partnership with 50plusprime.com. It will be a great way to share the compassionate, humane and healthy ideas we feature every day on PETAPrime.org with a new audience," said Karen Taggart, Manager of Fundraising Innovations at the PETA Foundation.

Tony Fama, president and founder of Maria Madeline Project, Inc., parent of 50PlusPrime, said, "As a vegan, I not only support PETA's work on behalf of the millions of animals who are abused and slaughtered for human consumption each year, I place my corporation firmly behind promoting PETA's mission. I'm thrilled that PETA will be publishing its content on 50PlusPrime.com, to further sensitize boomers to the ties between our health, animal cruelty and global warming."

People for the Ethical Treatment of Animals (PETA), with more than 2.0 million members and supporters, is the largest animal rights organization in the world. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. PETA also works on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

50PlusPrime gives baby boomers, the now graying members of the once take it to the streets brigade, a multi-media experience to meet their specific needs and interests. It also connects boomers to services for their parents.

Maria Madeline Project, Inc., is 50PlusPrime's corporate parent. The company is named for Tony Fama's mother and grandmother, whose compassion for the less fortunate is the company's guiding principle in supporting baby boomers, and keeping alive the notion that together we still can make the world a better place.