“Not only is this demographic the sweet spot that drives news ratings, but it also over-indexes in earning and spending power,” said Tony Fama, award winning TV news reporter, host and managing editor of BoomerPrimeNews. “Unfortunately, these viewers are now bundled with a much younger age group and, as a result, are oftentimes underserved, mostly because of budgetary cuts, by local broadcast news departments in delivering topical reporting that’s relevant to their quality of life.” 

“The news inserts will focus primarily on finance, health, active lifestyles and baby boomers affecting positive change. We are committed to giving the series a unique identity previously not offered to this audience. These men and women are in the prime of their lives. They are active, robust and wise.  The most affluent and influential television viewers are in this demographic group,” said Fama. 

“I come from broadcast television news. There’s a real need for more of this reporting because it will help win back those viewers and the local ad dollars that have migrated to the cable news networks because, right now, they’re doing a better job than we are.”
 
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About BoomerPrimeNews: Click on this link to View the Demo:  http://vimeo.com/29340519

About 50PlusPrime (www.50plusprime.com)
50PlusPrime reports on baby boomers making a difference in their communities, and identifies resources and services benefiting baby boomers and their parents.

About MMP (Maria Madeline Project, Inc.) works to reflect the same depth of compassion in supporting baby boomers, while keeping alive the boomer notion that together we still can make the world a better place.
 
For Clearance Details Contact:

Arden Garver, Director of Sales
(760)415-1665
Email: arden@escartwright.com
www.escartwright.com
(3BPN3)