“The awareness campaign which we commenced in 2001 continues to grow and involve more leading national organizations and governmental agencies,” explained Jesse Slome, the association’s executive director.  “Two years ago, the U.S. Congress issued a resolution (H.R. 133) in support of Long-Term Care Awareness Week, and several governors declared the week in their states. Michigan was one of them.

Across the country, insurance professionals conducted awareness programs reaching out to one million individuals.  “By expanding the campaign to a full month, there will be more time to implement awareness and educational programs,” Slome notes.  “The aging of 76 million boomers makes it more relevant than ever to create awareness of the risk and the importance of planning.  “Eight million Americans already own long-term care insurance and the average age of purchasers today is 57 (Source: 2008 LTCI Sourcebook published by the American Association for Long-Term Care Insurance).  “Clearly we have an enormous opportunity to reach millions of those who have not started to plan, “Slome adds.

For more information about the awareness campaign, or for your free no obligation consultation, contact Dorothy at 248-844-9787 or via email at LTCINSUSA@AOL.COM.